Of Montreal are offering are variety of merch to tie in with their new album “Skeletal Lamping”… Here’s the twist, each one includes a download code for the full album! So you can buy a t-shirt or tote bag, and clear your pirate conscience at the same time! Bravo!Pitchfork has some good close-ups of all the merch
I think we’re going to see this happening a lot more in future. Is it scaleable for really small bands? Maybe, if they don’t mind hand-making their merch, which let’s face it, wouldn’t be anything new.
Source: encosion